Your bounce rate is the amount of people that visit your website then leave after only visiting one page, the page that they landed on. The higher your bounce rate, the more likely your website needs to be modified. It can be hard to figure out where to start so I’m here to guide you.
A lot of things can contribute to a high bounce rate. It can be one thing, or it can be a bunch of things. I’ll try my best to break it down.
Boring content! What seems interesting to you can bore the crap out of your visitors. Stay up to date with your niche and throw in some wit. Keep your visitors on their toes. Check your stats to see where your visitors are coming from and what their search terms to get to you were. Outsource if you have to.
Advertising your site where it shouldn’t be advertised is a big one. A lot of people promote their site anywhere because they just want to advertise their website. This shouldn’t be the case. Make sure to advertise your website on other websites with related content. Sure, advertising everywhere will get your website seen but will those people visit your website and will your content be enough to keep them on your website? It’s better not to take that risk. Quality over quantity!
Monitor the speed of your website. If a page takes too long to load it could scare your visitors away. This is one of the number one things that contribute to a high bounce rate.
Simple and obvious things like a website’s design will also contribute to your bounce rate. Keep your theme updated, modern and neutral. Make sure it goes with the content of your website. Also, make sure that your visitors can easily navigate their way around your site. It sucks to go to a website and not know how to get from point A to point B.
In conclusion, use a nice theme, keep your content relatable and advertise to the visitors that you know will find your content interesting.